Once a taboo (and sometimes controversial) subject, plastic surgery is now a mainstream conversation. While women were always the ones at the center of plastic surgery talk, more men are opening up about their procedures.
A 2025 report from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found that 92% of plastic surgeons treat male patients. More men are admitting to being preoccupied with “Looksmaxxing.” And more recently, Andy Cohen even revealed he had the “tiniest bit of Botox” done to his face.
“Ten years ago, many male patients came in quietly, often framing it as something they were ‘doing for work,’ or after encouragement from a partner,” Dr. Claudia Kim, board-certified plastic surgeon and chief medical officer at New Look New Life Cosmetic Surgery in New York City, told HuffPost. “Now, men come in well-informed, having done their own research, and they’re much more comfortable talking about aesthetics as part of overall self-care.”

Illustration: HuffPost; Photos: Getty
According to Dr. Clifford P. Clark III, board-certified plastic surgeon and medical director of Clark Institute for Aesthetics, men are getting cosmetic work done for both personal and professional reasons: “Men want to stay competitive at work and confident in social and dating settings. With social media and constant visibility, appearance plays a bigger role in confidence than it did even a decade ago.”
The rise of a culture of increased aesthetic obsession (for all genders) can’t be ignored in this situation either, however — as gender parity in body augmentation is hardly without its baggage.
There’s a dedicated online ecosystem that preys on insecurities around looks — and men are not exempt from the harms of being exposed to these attitudes. That’s why there always seems to be some new body part you need to be concerned about “fixing” (e.g., the exhausting preoccupation with thigh gaps and buccal fat).
“TikTokers and other social media influencers are making millions of dollars by getting likes and followers, which they then invest in professional trainers, full-time chefs, and other experts to curate and maintain their image,” said Joseph J. Trunzo, a psychology professor and associate director of the School of Health & Behavioral Sciences at Bryant University in Rhode Island, previously told HuffPost.
“Influencers may take thousands of images and pick the best one, with the best lighting or enhancements, to curate the ideal version of themselves,” Trunzo continued. “None of it is real. In short, we are constantly exposed to unrealistic, idealized and glamorized versions of the human body at a rate that we have never experienced before.”
And that increased rate of exposure can lead to obsessions with “correcting” the minutiae of your body, regardless of how unnecessary it might be. Researchers at the International Obsessive Compulsive Disorder Foundation even noted, in cases of people with body dysmorphic disorder (BDD), that once a perceived imperfection is “corrected,” the “preoccupations may shift to other body areas following cosmetic treatments,” and some patients may find that their BDD is even more severe following such treatments.
HuffPost spoke with plastic surgeons to get a better understanding of what procedures men are most likely to seek out in 2026.
Neuromodulators (Botox)
Neuromodulators, such as Botox — specifically for the forehead, frown lines and crow’s feet — are often the first treatment men try because it’s quick, subtle and doesn’t require downtime, Kim said.
“The brow and forehead are major areas of focus,” Kim continued, “as deep lines can unintentionally make someone look angry or worn out.”
These cosmetic procedures are especially popular among men in their late 20s to mid-30s who are trying to get ahead of aging.
“Men are starting treatments earlier to maintain their appearance rather than waiting until concerns feel severe,” she said.
Derma Fillers
Derma fillers are a popular choice, Kim says, specifically for subtle jawline definition, chin enhancement and under-eye hollowing.
“Loss of definition or fullness under the chin can really bother men,” Kim said, adding that with fillers, men generally want very conservative results: “nothing that looks obvious or ‘done.’”
Men focus on improving fine lines, not removing them, said Dr. Sean Doherty, a Boston-based board-certified plastic surgeon. “They want to look the best for their age and not stand out at work because they look so young.”
Body Contouring
“Younger men are increasingly interested in body contouring, including high-definition liposuction,” Clark said. “Advances in fat grafting are allowing for more dramatic, natural-looking definition than ever before.”
According to Kim, body contouring, especially in the abdomen and flanks, is very popular among men who are otherwise fit but struggle with stubborn fat deposits. “Body-wise, the abdomen is by far the most common concern, especially when diet and exercise don’t seem to make a difference,” she added.

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Neck Lift Surgery
A neck lift removes excess fat and skin under the chin, creating a more defined jawline –– something that men desire. “Men want a sharp, clean jawline, Clark said.
Younger men can get away with chin augmentation and liposuction, but starting in their 40s, a neck lift is usually the best way for men to restore a strong, defined jawline, he noted.
Blepharoplasty
Blepharoplasty, or eyelid surgery, is another procedure that Kim said is in demand among men, particularly upper blepharoplasty (upper eyelids). This procedure involves removing excess skin from the eyelids, which stretch and get droopy with age. The result is more youthful-looking eyes.
“Men often seek [this procedure] because it helps them look more rested and alert without changing their overall appearance,” Kim said.
Gynecomastia Surgery (Chest Sculpting Surgery)
Doherty said he sees a lot of men of different ages start with gynecomastia surgery as their first treatment to reduce excess breast tissue.
“Most men have been thinking about their chest for years,” he adds. “In general, men want to feel better about their bodies, motivating them to do a chest contouring procedure.”
